La Roche-Posay Cicaplast

La Roche-Posay Cicaplast

La Roche-Posay Cicaplast

La Roche-Posay Cicaplast

La Roche-Posay Cicaplast

Client

La Roche-Posay

Client

La Roche-Posay

Client

La Roche-Posay

Client

La Roche-Posay

Client

La Roche-Posay

Agency

Mediamonks / Darewin

Agency

Mediamonks / Darewin

Agency

Mediamonks / Darewin

Agency

Mediamonks / Darewin

Agency

Mediamonks / Darewin

Director

Cyril Guyot

Director

Cyril Guyot

Director

Cyril Guyot

Director

Cyril Guyot

Director

Cyril Guyot

A playful and youthful TikTok campaign for La Roche-Posay, inspired by social listening insights that dubbed Cicaplast a superhero product. Embraced a low-fi, fun superhero aesthetic to engage audiences.

A playful and youthful TikTok campaign for La Roche-Posay, inspired by social listening insights that dubbed Cicaplast a superhero product. Embraced a low-fi, fun superhero aesthetic to engage audiences.

A playful and youthful TikTok campaign for La Roche-Posay, inspired by social listening insights that dubbed Cicaplast a superhero product. Embraced a low-fi, fun superhero aesthetic to engage audiences.

A playful and youthful TikTok campaign for La Roche-Posay, inspired by social listening insights that dubbed Cicaplast a superhero product. Embraced a low-fi, fun superhero aesthetic to engage audiences.

A playful and youthful TikTok campaign for La Roche-Posay, inspired by social listening insights that dubbed Cicaplast a superhero product. Embraced a low-fi, fun superhero aesthetic to engage audiences.