La Roche-Posay Cicaplast

La Roche-Posay Cicaplast

Client

La Roche-Posay

Agency

Mediamonks / Darewin

Director

Cyril Guyot

A playful and youthful TikTok campaign for La Roche-Posay, inspired by social listening insights that dubbed Cicaplast a superhero product. Embraced a low-fi, fun superhero aesthetic to engage audiences.

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